What Makes It ClickExplainers & product stories
Break down how something works. Make the useful detail visible through diagrams, interface-led sequences and a clear narrative.
Video & motion / What Makes It Click
Clear ideas.
Moving stories.
Animated reels from $89, explainer videos and product promos for tech brands, apps and channels. Voiceover, music and your branding are included.
From idea to motionAnimated sample
Idea → Motion → PolishMotion graphics
Our approach, in motion.
Our own reels, last month
- 1.35MViews last month
- 753KViewers last month
- 2,179Followers
As of 6 Nov 2026.
What we can make together
Give the story
the right shape.
Start with what people need to understand. Then find the words, images and movement that make it land.
Brand films & motion design
A recognisable look and a deliberate rhythm. Animated type, titles, visual systems and edits built around your approved assets.
Social edits & cutdowns
Adapt one story to the places it needs to live, with lengths and formats agreed for your campaign.
Client work · Product video
One product video.
Two languages.
A product video for MaintainIQ, made in English and Mexican Spanish from one master. Tap a version to watch it full screen, with sound.
- The brief
- Explain how MaintainIQ replaces paper, clipboards and spreadsheets with one system for checklists, audits and multi-location oversight.
- What we produced
- An animated product video built around the product’s own screens: motion design, edit and audio, delivered as a 16:9 master.
- What changed in Spanish
- Voiceover and on-screen text were translated into Mexican Spanish, and the interface text and units were localised. The Spanish cut runs 1:40 against 1:36.
Another language of a finished video is +$25 per reel and +$49 per promo. See prices.
Packages
Prices you can
plan around.
USD, from. Voiceover in the language agreed before we start, or bring your own. If we translate your script, you review it before we produce. Delivery times start when we have your script (or topic) and your assets.
Reel
You write it, we animate it.
from$89
- Length
- Up to 60 s
- Revisions
- 1 revision round
- Delivery
- 3 days
Topic reel
Give us the question. We find the angle, write it and animate it.
from$129
- Length
- Up to 60 s
- Revisions
- 1 revision round
- Delivery
- 3 days
Product & SaaS promo
A landscape master with square and vertical cutdowns.
from$229
- Length
- 30–90 s
- Revisions
- 2 revision rounds
- Delivery
- 5 days
Custom video in your style
Explainers, longer films or a series, shaped around your brand. No set price: tell us what you need.
Talk to us
- Length
- Any length
- Revisions
- Agreed with you
- Delivery
- Agreed with you
- Pack of 5 reels
- from $399
- Pack of 5 topic reels
- from $579
- Another language of a finished video
- +$25 per reel · +$49 per promo
- Monthly plans (4+ videos a month)
- Ask for a monthly rate
Every video includes voiceover, music and your branding in 1080p, portrait or landscape. You own every video you pay for. Longer videos are quoted separately. Reels and topic reels are paid in full upfront. Product promos, packs and custom videos are 50% upfront and 50% on delivery. Payment is by PayPal.
Questions? hello@whatmakesitclick.com
From the question to the final frame
Good direction.
A clear process.
- 01 /
Find the point.
Your audience, message, references and where the work will appear.
- 02 /
Shape the story.
Agree the concept, visual direction, scope and review stages.
- 03 /
Bring it to life.
Build the edit and animation, then refine through agreed feedback.
- 04 /
Make it ready.
Deliver the approved lengths, ratios and files for your channels.
Before you email
Quick answers.
What does every video include?
Voiceover, music and your branding, in 1080p, portrait or landscape. Burned-in captions are not included.
What counts as a revision round?
A round is one consolidated set of changes sent together on a cut. Extra rounds are quoted before we start them.
How are delivery times counted?
Delivery times are counted in calendar days, and production runs every day of the week. The clock starts once we have your script or topic and your assets.
Which files and formats do I receive?
Your finished video in 1080p, portrait or landscape. Product and SaaS promos also come with square and vertical cutdowns.
Who writes the script, and when does work begin?
For reels, explainers and promos you bring the script. For a topic reel, you give us the question and we research and write it. Work begins when your script or topic and your assets arrive.
Is a placement on @whatmakesitclick included?
No. A production package is for your own channels. A paid partnership on Click is a separate arrangement; see Partnerships.
Which languages can you work in?
Voiceover is in the language agreed before we start, or you can bring your own voice. If we translate your script, you review the translation before we produce. We agree the language, voice and review steps in the brief.
Who owns the video, and how do I pay?
You own every video you pay for. Reels and topic reels are paid in full upfront. Product promos, packs and custom videos are 50% upfront and 50% on delivery. Payment is by PayPal.
See the storytelling
Two channels.
One curious outlook.
Explore our own-channel stories on Instagram. These are editorial examples, not a list of client campaigns.
Tech, apps & digital life@whatmakesitclickExplore ClickEveryday systems & hidden details@whatmakesitrunExplore Run
Finished client work is in the MaintainIQ product video above. Looking for a placement on the Click channel? See partnerships.
Start with the brief
What needs
to click?
Send your product or idea, audience, preferred formats, timing and any existing assets. We’ll discuss the scope, budget and a useful next step by email.
hello@whatmakesitclick.com