What Makes It Click“How does that work?”
Familiar devices and surprising details. A natural place to show what makes a product useful, clever or different.
Instagram partnerships / @whatmakesitclick
A good product.
A partnership that clicks.
Put your brand inside a conversation about everyday technology. Partner with What Makes It Click on Instagram for visual stories that make a useful idea easier to understand.
PartnershipAnimated sample
Reel → Product → ClickClearly labelled
Devices, apps, AI and the digital habits around us. Short-form explanations built around the question that makes someone stop and look closer.
Channel snapshot
An early look,
with the date on it.
@whatmakesitclick is a young channel. These are real numbers from its first month, shown as they are.
- 1.35MViews last month
- 753KViewers last month
- 2,179Followers
As of 6 Nov 2026.
Who we make this for
People who wonder.
Not just people who scroll.
Our editorial focus is curious people who want to understand the technology in their lives. That is the starting point for a good partnership—not a promise that every viewer is the same.
“Why does it do that?”
Apps, privacy and the systems behind a tap or a search. Bring clarity to a feature people might otherwise overlook.
“What does it mean for me?”
AI and new technology explained through everyday use, with the context and limitations that matter.
The right context for your brand. A useful feature, a surprising mechanism or a better digital habit can become the starting point for a story. Tell us what makes your product worth a closer look.
Find your angleWays to work together
Your idea.
Our curious angle.
For sponsors, brand teams, agencies and fellow creators. We shape the collaboration around the story, the channel and what you need it to do.
A product with a point.
An Instagram Reel built around a useful feature, a real question or an interesting mechanism—with your product as part of the explanation.
A different perspective.
Bring an idea, expertise or a product worth exploring. We can discuss a co-created story or creator collaboration with a clear role for everyone.
More than one moment.
Explore a series of related stories when the product has more to explain. Themes, deliverables and publishing cadence are agreed together.
A useful fit beats a forced mention
Something worth
explaining.
Consumer technology, useful apps, creative tools, privacy products and thoughtful new ideas. The strongest brief gives us a real question to answer.
Start with the purpose.
Your product, audience, objective and timing. Tell us what people should understand or do after watching.
Find the angle.
Discuss creative direction, factual claims, deliverables, review stages and budget before production.
Make the details clear.
Agree publishing, sponsorship disclosure, usage rights, exclusivity and any reporting. Reuse or paid promotion is scoped separately.
What you get
What a partnership
includes.
There is no public price list: every partnership is scoped by email first. This is what you can expect.
A reel built around your product.
We research the angle, write the script, then design, animate and voice the reel. The number of reels is agreed with you.
Posted on our channel, clearly labelled.
Published on @whatmakesitclick with a visible paid-partnership label, on a date we agree in advance.
You review before it goes live.
You approve the angle and script before we animate, and the finished cut before it is published. Review rounds are agreed upfront.
The real numbers, afterwards.
After publishing we share the post’s Instagram figures, such as views and reach. We don’t promise results in advance.
Usage rights, such as reposting, paid media use and exclusivity, are agreed separately.
Trust belongs in the brief
Clear stories.
Clear partnerships.
Sponsored content should be recognisable as sponsored. Product claims need evidence, and an explanation should be useful even before someone clicks through.
We discuss creative fit before accepting a project. We do not promise a fixed number of views, sales or campaign outcomes.
Need content for your own channels instead? Our video & motion work is a separate service. A production brief does not automatically include a placement on @whatmakesitclick.
For our sister channel, explore What Makes It Run sponsorships. Each channel’s audience and scope are considered separately.
Before you write
Quick answers.
What does a paid partnership include?
We research and animate a Reel around your product, agree the angle with you first, and publish it on @whatmakesitclick with a clear paid-partnership label.
Do you guarantee views or sales?
No. We do not promise a fixed number of views, sales or outcomes. We share what the channel has done so far, always with its date.
Can we reuse or boost the Reel?
Reposting, paid promotion and exclusivity are scoped separately and agreed in writing.
How are rates set?
After we understand the product, the deliverables and the timing, we reply by email with a scope and price. There is no public rate card for paid partnerships.
Is a video production brief the same as a sponsorship?
No. Production for your own channels is our Video & motion service and does not include a placement on @whatmakesitclick.
Sponsors, collaborators & agencies
Let’s find your
Click moment.
Send your brand or profile link, product, campaign idea, intended audience, deliverables, dates and budget range. A short introduction is enough to start.
hello@whatmakesitclick.comGet a feel for the channel first: @whatmakesitclick on Instagram