Your privacy.

Browsing this website

This is a static information website. Product videos on the Video & motion page are hosted on this site: nothing downloads until you tap play, and viewing is not tracked. It has no account sign-up, contact form, advertising tracker or embedded social player. The logo animation runs in your browser and does not send interaction data to us or store your preferences.

The hosting service processes technical information needed to deliver and secure the website, such as IP addresses and request details. Server logging and retention are managed through the hosting service; we have not verified a fixed retention period.

Analytics

We use Umami, an open-source, privacy-friendly analytics tool that we run ourselves on a server we control, to understand visits and improve this website. It counts page views and clicks on email, package, Instagram and sister-site links, and records missing-page paths and page-speed measurements. It processes page and referrer URLs, browser, operating-system and device information, and approximate country information. Its tracker does not use cookies and respects your browser’s Do Not Track setting. Umami does not store visitor IP addresses in its database; ordinary server logs on the analytics server may contain them for security. We do not send names, email contents or messages as analytics, do not sell or share the data with advertisers, and do not record video viewing. We have not set an automatic deletion period for analytics data.

When you email us

If you contact us, we receive your email address and whatever you choose to include. We use that information to respond and discuss your enquiry. Our email services may process and retain the correspondence. Please don’t send passwords, access tokens or sensitive personal documents in an initial enquiry.

Instagram and our shared social tools

Links to Instagram open that service; no Instagram content is embedded here. Instagram handles information under its own policies when you visit it.

Our shared channel privacy policy covers both @whatmakesitclick and @whatmakesitrun, including the separate manual AI-assisted comment workflow, what can be stored, the limited Click-only API test, and current access, retention and deletion limitations. Linking to that policy does not mean every feature has been implemented or that both channels are connected.

Requests and deletion

See data-deletion instructions for the email request route. We cannot promise immediate erasure from every provider, log or backup. The shared instructions explain the current limitations.

Who is responsible

What Makes It Click and What Makes It Run have a common operator, identified in the operator section of our shared privacy policy. That page also identifies the shared Meta app. This Click website uses its own branding and contact address.